Step 1: defining your website needs

Are you looking for a way to raise your profile by promoting or advertising your services - or maybe to provide information to a specific group? Perhaps you are thinking of selling products or services over the internet - or finding out what your customers and clients want and think.

A well-designed website can help you to achieve any of these things. But in each case, the first step involves thinking carefully about the purpose of your website, the needs and characteristics of your intended audience, and the best way - both functionally and visually - to meet these expectations.

What does this involve?

  • clarifying why you want a website - and what you are trying to achieve
  • defining your website's intended audience - and being clear about why people will want to visit (and revisit).
  • listing any special features that you would like to include in your website - and that would appeal to your audience
  • identifying websites that already serve a similar purpose - and considering how you would want to do things differently
  • highlighting other websites that have features that you really like or dislike - and understanding why this is the case


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