Step 3: developing your website structure

This third step involves translating the ideas and sketches from step 2 into a computer-coded format that displays accurately and consistently on the internet.

This needs to be done in a way that takes account of the quirks of different web-browsers, while ensuring that the widest range of people can use the website - such as those with visual impairment and other disabilities, and those without a fast broadband connection.

What does this involve?

  • building tailor-made templates and style sheets - to produce a consistent appearance across your website
  • creating appropriate web-friendly graphics and images - to give an attractive and user-friendly on-screen appearance
  • writing the hidden computer coding for each web page - to ensure compatibility with commonly used internet browsers
  • inserting hyperlinks and other web-related devices - to make your website function effectively, efficiently and reliably
  • adding, proof-reading and editing your website content - to present your material in the way that best suits your purpose and to increase your website's visibility to internet search engines
  • assembling a site map - to provide an alternative way for visitors to find their way around your website


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